Local Nonprofit Wins $100,000 in Media Coverage: Tucson Interfaith HIV/AIDS Network
April 25, 2013 - The Tucson Interfaith HIV/AIDS Network (TIHAN) has been selected by Journal Broadcast Group-Tucson as its featured charity for the month of May.
"Many charity groups and non-profit agencies in Southern Arizona have good news to share but no way to share it. They do great work around our community but it often goes unnoticed, even by those who might benefit from the services they provide. It's precisely why we established the Journal Community Partner Program," said Bobby Rich, Director of community Partnerships for Journal Broadcast Group-Tucson.
Hundreds of Tucson nonprofit groups apply for this prestigious honor, but only a handful are chosen each year. TIHAN applied, was selected as a finalist, and after a presentation to a group of community leaders, was chosen to be one of the select organizations featured in this major media campaign. "Journal is putting all of our media platforms to work for one deserving organization each month. The community Partner can publicize the services they provide, promote an upcoming event, or give those who need help a way to reach them. In short, a major media campaign (with an in-kind value of over $100,000) for free," said Rich. "TIHAN does great work in the community, and we are happy to help them share their message of a compassionate response to HIV and how people can get involved and make a difference."
Scott Blades, TIHAN's Executive Director, shared the organization's excitement to be selected to receive such extensive media coverage. "As a grass-roots organization with a small budget and a big heart, TIHAN doesn't have a huge advertising budget. We've got important stories to tell, and a message that needs to be heard. This amazing gift from Journal Broadcast Group-Tucson is a great blessing to TIHAN and to AIDS awareness in our community. We're incredibly grateful."
The media campaign will last throughout the month of May. TIHAN's signature fundraising event, the Treasures for TIHAN, one of Southern Arizona's biggest charity auctions, takes place on June 15. "The timing is great," commented Blades. "AIDS awareness is important every day of the year. There is too much silence and invisibility about this disease, and any media attention is good. And it's even better, coming right before our big event, Treasures for TIHAN, which is our primary fundraising event to raise funds for our programs and services for those living with HIV/AIDS."
Both TIHAN and Journal Broadcast Group-Tucson hope that the media attention will translate into additional AIDS awareness, volunteerism, and funding for TIHAN's services.
Journal Broadcast Group-Tucson owns and operates two television stations (KGUN-9 On Your Side and Tucson CW 58/Cable 8) and four radio stations (94.9 MIXfm, 104.1 The TRUTH, 106.3 The GROOVE, ESPN Tucson 1490am/104.9fm), as well as five websites and special programming digital side-channels.
Since 1994, the Tucson Interfaith HIV/AIDS Network (TIHAN) has been organizing faith communities and volunteers in Tucson to respond to the HIV/AIDS health crisis with compassion and education. TIHAN is the largest privately-funded provider of support services for people living with HIV/AIDS in the state of Arizona. TIHAN's focus is to address the stigma surrounding HIV and AIDS, and to provide direct, personal, volunteer-based support services for those affected by this disease, free of prejudice or proselytism.
For more information about TIHAN, contact Scott Blades, TIHAN's Executive Director, at email@example.com
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